Why would a freelance writer want to start a blog?Ī freelance writer might want to start a blog for a variety of reasons. This doesn’t necessarily mean money, but you will have to take into consideration the costs of running a blog that happen regardless of if you monetize or not. This allows you to produce a wider range of content under the umbrella of your primary topic or focus, creating not only more freedom for you as a writer but also making it easier for readers and SEO bots to understand the topics your site discusses.Ĭontent: Of course, no blog is complete without blog posts! This can be any kind of content, from written posts to quizzes and more, but it’s the lifeblood of your blogging business.īackend business model or goal: Blogs take a lot of effort to sustain, so you’ll need some sort of business model (or passion) that makes the effort worth it. Primary topic or focus: Whether a specific topic, type of writing, or focus area, every blog needs its “primary.” Without this, readers will have no idea what to go to the website for, which is a confusing experience that can drive away potential visitors.Ĭategorization: The vast majority of blogs will have some categorization. It’s not only how the blog is directly accessed, it’s also the way that Google’s search bots crawl your website for SEO purposes. Regardless of the topic, monetization strategy, and overall goals you may have, every blog has the same foundational elements:ĭomain name: This is the URL you type in to access the blog. Depending on which topic you choose (more on that in the topics section of this guide), you have the opportunity to showcase your style, opinions, knowledge, and more. Your content either is a product that you sell to readers or you use content to attract people to your blog, which is then monetized in other ways.įrom a non-monetary perspective, blogs are also digital homes for ideas. That’s because your blog operates almost like a digital storefront (or in some cases, it is an actual digital storefront). The more page views you have, the more opportunity you have to make money with your blog. The business model of a blog depends on how you monetize it (see more in the monetization section of this post), but the fundamental business model formula is the same: It's a perfect opportunity for newbie writers to get their voice out there and potentially build a freelance writing business as an expert in their field. It’s just like the digital version of a newspaper, magazine, or serial book. In its most basic form, a blog is just content published online.
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